27 Aug Suspect Internet fitness reviews drive customers back to retailers for facts

Back in the golden age of retail sales, long before the Internet, local businesses were a primary source of information on products.
Consumers went into trusted retail stores to be educated on goods they were considering purchasing – picture a neighborhood appliance store in the 1950s and 60s.
With the advent of the Internet in the 1990s and early 2000s, consumers suddenly turned to online searches to educate themselves on products before going into stores. A major source of their information came from reading online reviews.
However, At Home Fitness co-owner Bryan Dorksen said recently that the trend is going back to the way it used to be for customers his chain deals with who are looking for exercise equipment in Arizona.
“We’ve found in the last couple years that the trend seems to have come full circle,” Dorksen said. “Many customers who come into our stores are asking us a lot of questions, even looking for basic facts.
“They say they get confused because there are so many fake reviews on the Internet these days that it’s tough to tell fact from fiction.”
The At Home Fitness sales associates are extremely qualified to provide information on fitness equipment in Arizona because it’s the biggest and best chain in Arizona.
At Home Fitness has four exercise equipment stores in Arizona:
* Ahwatukee, 14647 So. 50th St.;
* Gilbert, 2810 S. Market St. and;
* Scottsdale, 6969 E. Shea Blvd.
The At Home Fitness equipment stores in Arizona carry the leading brands in the fitness industry and specialize in everything from treadmills to elliptical machines, exercise bikes to rowing machines, functional trainers to free weights, vibration trainer machines and much more.
To learn more about the top fitness equipment stores in Arizona, check out their website at www.athomefitness.com.
Or better yet, stop in and talk to one of their highly trained sales associates.
After all, the best way to learn about products is to talk to people who sell them every day and try themselves out in person.

At Home Fitness consultant Aaron Dorksen’s blog deals with a variety of fitness topics, ranging from workout tips, motivational ideas and feature stories on how exercise impacts people’s lives. E-mail him with comments, questions or ideas for future blogs at aaron@athomefitness.com